The raw genius of hype and superstardom

Today is the day in the annals of pop sensation history that millions of little Gaga monsters all over the globe are participating in what may be the most-hyped-ever album launch. In her total embrace of the post reality, the goddess of social media reaches over 35 million fans simultaneously and instantaneously. Within the first hours, there are already over 8,000 reviews on iTunes and 50,000 comments/likes on her Facebook page. If the medium is the message, then the message is: how seductive, how loud, how pervasive, how all encompassing, how ubiquitous can superstardom become, particularly when you’re born that way